Media Displays Media Displays on Facebook Media Displays on Twitter Media Displays on YouTube Media Displays Blog
case studies
back back to listings
A Digi-Van advertising for At The Races At The Races Case Study

Objective
To raise awareness of Sky's "At The Races" TV Channel, to a highly targeted group of people.

Target
Operating within a VIP car park, next to a main entrance at Royal Ascot Racecourse, a Digi-van with an elevated 6 meter LED outdoor display presented people arriving with live commentary and racing. As people departed and as VIP's queued in cars to leave the racecourse, the outdoor TV screen continued to provide live coverage of the event.

Content/Copy
The Media Displays Ad-van, using wireless broadband, connected directly to "At The Races" web site and allowed for the streaming of live content straight on to the vehicles large outdoor display. Pre-racing interviews, real time racing and post-racing updates were all broadcasted.

Results
This solution presented Sky's racing channel with the opportunity to retain it's brand values, by showing in real time relevant "Royal Ascot" content, to a highly targeted market. This innovative solution was the first time Sky streamed live content, via broadband directly to a 6 metre screen on an advertising vehicle.

"Thanks for the pictures and for the work on the campaign at Ascot. The digital van went down well".
James Singer, Head of Marketing, At The Races.